Bandai Namco is changing its company logo in 2022.

In a recent Bandai Namco report, it was stated that the video game publisher will be changing its logo in 2022. The older, more familiar logo consists of the words "Bandai Namco" that is surrounded by red and yellow colors. The two colors overlap and mostly form an orange surrounding for the company's name.

According to the report, this current logo is intended to express the "fusion of Bandai and Namco that was created when the two companies integrated." Now it seems that Bandai Namco higher ups wish to exchange this for "a new logo that reflects [their] new Purpose."

This new logo will have the plain black words "Bandai Namco" surrounded by what appears to be a pink speech bubble. The inside of the pink speech bubble is left white.

In certain versions of Bandai Namco's 2022 logo, the words "Fun for All into the Future" will be seen directly under the pink speech bubble. Notably, these words are meant to convey Bandai Namco's new "Purpose" — which is why the word is capitalized so much in the document.

It's also stated that the speech bubble motif — "Fukidashi" in Japanese — is intended to "express the potential of the brand to connect with people around the world and inspire them with amazing ideas." It's also meant to represent Japan's manga culture.

Needless to say, many fans have expressed their lack of being impressed by the upcoming 2022 symbol that is meant to represent Bandai Namco. The new look is often described as being unexciting.

One fan has even taken it upon themselves (via Flint Chestnut) to create their own version of the updated logo that keeps the current logo's yellow, orange and red colors that have become so familiar to Bandai Namco fans.

Here is Bandai Namco's full statement about the change below:

About our new logo:

Our current logo expresses the fusion of Bandai and Namco that was created when the two companies integrated. It will be replaced with a new logo that reflects our new Purpose. All companies with "Bandai Namco" in their names will use this logo. And, in principle, companies with and without "Bandai Namco" in their names will display this new Group logo on all their products and services.

This will enable us to bring together the value of all our products, services, and labels under one logo and elevate the brand value of the Bandai Namco Group in the global market. New logo design concept

The new logo’s speech bubble motif, "Fukidashi" in Japanese, expresses the potential of the brand to connect with people around the world and inspire them with amazing ideas. The speech bubble also represents Japan’s manga culture that has become so popular everywhere.

The logo stands for our determination to communicate with fans worldwide, to connect with our fans, and to create entertainment unique to Bandai Namco. The magenta used as the motif color not only represents diversity, but also creates a bright and fun impression and is easy to reproduce.

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